In the smaller part of the deal, Barbasol, America’s number one shaving cream company, will also be the Crew’s jersey sponsor for the next five years. Based in Dublin, Ohio, Perio, Inc. is Barbasol’s parent company.
The multimillion-dollar contract is the largest in the team’s history. Along with the jersey sponsor, Barbasol will also be distributing cans that bare the Crew logo in central Ohio. The money from the deal will allow for LED sponsor boards to be installed in Crew Stadium, a change that should add to the visual appeal of game days.
Being a shaving cream company, many jokes and ideas have already come flying through the interwebs. Fans in the Nordecke have been formulating songs, and many have already headed out to buy Barbasol cans.
Meanwhile, I am the owner of the new, 2012 white away jersey which I bought at the Crew Gear Sale in December. With the free customization that was offered, I went with Eddie Gaven’s name and number on the back of it. However, with the new Barbasol deal, my jersey is now outdated yet rare at the same time. The Crew gear store will print the Barbasol logo on my shirt, or anyone else’s for that matter, for no additional cost. Yet, do I really want/need that? I have a rare piece of Crew history. There will be plenty of time in the next five years for me to buy a jersey with Barbasol plastered on the front. Plus, a shaving cream company has no business being on an Eddie Gaven jersey anyway. Against modern football, right?
There is no doubt this pairing will be beneficial for both the Crew and Barbasol. Columbus gets the revenue of a jersey sponsor, and Barbasol gets their name in the national spotlight. Both companies can use each other to advertise their respective products.
Just another sign of what is promising to be a massive season.